Now that it’s officially fall, we can officially bring you everything… pumpkin!! Sorry for those that don’t love this seasonal craze. My friend Jonah sent me a really interesting article on WHY people love pumpkin so much. It’s not necessarily the pumpkin flavor itself, but the nostalgic and warm associations people have with cinnamon, nutmeg, and the pumpkin spice blends. Those flavors are often ones we associate with the holidays. For many, the holiday season means gathering with family and friends, a nod back to childhood, and a time when life was just a little more… simple. Even when it’s rounding 90 degrees in St. Louis, people crave that feeling of comfort and joy brought to you by none other than a PSL from a friendly green siren… and also every coffee shop and grocery store in America.